How to raise in the search for Yandex contact. SEO groups on VKontakte on their own: how search engine optimization met SMM Promotion through search engines has gained great popularity among
How to raise in the search for Yandex contact. SEO groups on VKontakte on their own: how search engine optimization met SMM
Promotion through search engines has gained great popularity among entrepreneurs, both medium and small businesses. With high-quality settings from the search, you can get a large number of leads at a low price. Today we will tell you how to promote a VK group through Yandex and Google, the pros and cons of such promotion, and much more.
To promote a VKontakte group through search engines, you need to know SEO well. Search engines are becoming smarter every year, so it is important to focus on quality content.
Promotion of VK groups through search engines
The leaders of the VKontakte communities did not disregard the search engines. Now almost every popular group receives additional traffic through SEO-issuance of third-party resources. The most popular are Yandex and Google.
There are two ways to attract potential customers and subscribers:
- Contextual advertising;
- SEO issuance.
Each of the methods is unique and aimed at obtaining different results.
The first is an instant influx of users to your page. But there will be no transitions when funding is stopped. Your ads will stop showing.
The second is long-term investment. Clients will start coming weeks or even months after your group is optimized for SEO. But when funding is terminated, your site will still be on the first pages of Yandex and Google. And only over time it will gradually go further and further away.
To achieve success when working on the promotion of the group, you need to use all the methods of promoting the group. As a rule, Yandex and Google like to give good places for publics from VK.
SEO issuance
This method of attracting subscribers and potential customers is one of the most effective and simple.
The thing is that search engines trust VKontakte and are more willing to show it in the search results. Other things being equal, Yandex and Google will show exactly the VK link (in the screenshot, 2 out of 3 links are VK).
We can see that it is very profitable to engage in SEO promotion of the VK group.
How to optimize a group for search?
All you need to do to optimize a group is:
- Work on the semantic core. It is desirable to use low-frequency and precise queries. Three or four will be enough, since you only have one page.
- Optimize the group. You need to fill in everything: title, description, page URL, status, titles of topics and albums. Write in them the keys by which you can be searched.For example, Fitness center Samara and add the name of your center.
- Take into account behavioral factors. For example, a community with the name Order the installation of air conditioners in Samara will not be liked by people. They will often skip such a group without even going into it, as they perceive such names as intrusive advertising.
The activity of users in your group does not affect the position in search engines. In addition to discussions and comments. Yandex and Google take them into account. But we can indirectly influence the number of discussions and comments by increasing the size of the community (only active subscribers).
- Write high quality posts. The fact is that search engines analyze not only the header with the title and description, but the entire page (along with the published entries). Therefore, when you write the text for your next post, think about the keys and write them in.
SEO optimization of VK publics is very well suited for local businesses (for example, a coffee shop in some city, a flower shop, etc.). It is difficult to promote large projects through VKontakte, since it is impossible to take into account a large number of keys on one VK page. In such situations, you need a separate site. If there are more than 20 requests, then we create a site.
We advertise a public in Yandex.Direct
The enemy of SEO is contextual advertising. Yandex.Direct is the most popular service for the Kyrgyz Republic in the CIS countries. Yandex thinks and cares about its advertisers, helping them to get as much profit as possible.
The principle of operation is as follows. You set up an advertising campaign, create ads and show them to users according to pre-registered requests. Payment is made for each click. Your ad can be shown in Special Placement (the first three lines of the first page) and Warranty (the last lines of the first page). The price of each place is individual and depends on many factors.
How to promote a group in search through Yandex.Direct
Promotion of the VK group through Direct is carried out in the same way as any other site. Namely, you need to do the following steps:
- Assemble the semantic core. To get started, pick up a few basic phrases that you can be searched for. For example, “website creation”, “website development from scratch”, “buy a website”, etc. You don't need much. Then, using the Yandex.Wordstat service, enter these keys and, in the result, find what other queries you can be searched for. Thus, you can collect hundreds and thousands of keywords.
- Create an advertising campaign in Yandex.Direct and set it up. There are quite a few settings here. If you have never set up such ads before, then follow the instructions. They can be easily found on the web.
- Create ads for each keyword. This is done using ready-made XLS templates. Detailed instructions on how to correctly fill out such templates are also available online.
- Loading XLS templates in Direct.Commander.In this program, it is necessary to carry out cross-minus and adjustment. After that, your ads will be ready to be sent for moderation.
- Wait for moderation, top up your account and start showing.
Above, we have described only the basic steps for setting up contextual advertising in Yandex. Each of them implies a lot of details and nuances, the detailed study of which will take a lot of time.
Contextual advertising in Yandex.Direct is one of the most effective ways to drive traffic to your VK page. But only when used correctly. If you set up impressions incorrectly, you can drain the entire budget in a couple of days. Therefore, either study this method of promotion well, or hire an intelligent specialist.
Promoting a group in search results with Google.Adwords
To promote your VK community through Google.Adwords you need to follow these steps:
- Create an advertising campaign. Specify the first parameters here.
- Set up ad extensions. Here you can enter everything you have – applications, links, contact details, promotions, clarifications, etc. All this makes your ad look bigger and helps it stand out from the rest.
- Other settings. Specify the time and place of impressions, utm-tags, etc.
- Create ad groups and keywords for them. You can either collect keywords separately with the help of third-party services, or with the help of built-in services in Adwords. You can find more detailed information and instructions about collecting semantics for Google on the Internet.
- Create ads and customize them.
- Top up your account and start showing.
As you can see, the essence of the work remains the same. We need to collect semantics, create a campaign, set up ads, and launch. You can find many articles on the web about setting up contextual advertising in GA. Therefore, no matter what difficulties you encounter, it will not be difficult to solve them.
Pros and cons of promotion through search engines
Promotion of VKontakte publics through search engines has its advantages and disadvantages.
The advantages include:
- Instant result;
- High efficiency (with high-quality tuning);
- Targeting – you are not shown to everyone in a row, you choose yourself to whom and what to show;
- When advertising for low-frequency queries, there will be no competition and, therefore, 1 click will cost very little.
The disadvantages include:
- To work with contextual advertising, you need certain experience and knowledge;
- With an unprofessional approach, you can drain the entire budget in a couple of days.
If we talk in general about the advantages and disadvantages, then they all come down to one thing – the professionalism of the one who sets up this type of advertising. If a person has great experience and knowledge, then the result will be very good, if vice versa, the result is appropriate.
Today we talked with you about promoting VK groups through search engines. As you can see, this method of promotion requires certain skills, without which the effect will be zero. To use this method or not is up to you.Start from your abilities. We hope the article was useful to you.
If you use all the opportunities to promote the group, then you will have a better chance of success.
Each person wants to always be in the top, occupy leading places, that is, to be popular and in demand. The owners of VK groups want the same. The issuance of the VK search engine shows whether they have a place on the gold list. By the way, VK search works in the same way as other similar systems like Google or Yandex, so in order to increase the rating, you have to constantly develop the group by doing advertising. We will learn further about how to raise a group in a search in VKontakte and why fool around like that.
VK search features – how does it work?
The VK search engine displays those possible query options that the user enters. For example, if you type in “cinema Moscow”, then it will show communities, groups, meetings, and people who have similar words (keywords) in their description or title. To narrow the search, many choose a section – people, communities, meetings. Then only the selected section will be shown in the query results. But even here there will be at least a dozen of them.
The VK search engine determines the first places by a number of characteristics:
- The size of the community – the more, the higher the place.
- The name – the more precise and less unnecessary words, the better.
- The presence of foreign words in the name (this factor reduces the position in the query, even if the number is more than a hundred thousand).
- The type of public is open or closed, the latter are always lower in the top.
When forming the name and description, it is important to take into account the features of the search engine, so that even without advertising, it will fall into the TOP of user requests. And never, you hear, never, do not make the group closed in the hope that crowds of subscribers will flock to you because of intrigue.
How to raise a group in VK search?
As mentioned above, the search engine in VK issues requests using a special technology, taking into account a number of nuances. But the place in the ranking is also affected by:
- The accuracy and capacity of the name, without frills and foreign signatures.
- The location of the group, since the default settings have been smartened up and can recognize communities in different locations. It is important to remove this setting if you are not a local public.
- Relevance by search satisfaction – if a group is knocked out in the top ten, and a person subscribes to it after viewing only a couple of others, then the position in the ranking starts to grow.
- In the case of commercial publics, the number of subscribers plays a role, and in non-commercial ones, activity plays a role.
To raise the community in the search in VK, work in a number of areas:
- Increase public attendance, even if users do not like or subscribe. There are also special programs that solve this problem.
- Increase the number of subscribers. It is difficult to do this, but it is possible. You need to improve the content and actively promote yourself.
Remember that a public can be banned or blacklisted for artificial cheating of subscribers, so be careful here.
- Increase user activity through quizzes, sweepstakes, polls, controversial posts.
- Monitor the quality of content, study the needs of the audience, choose the most interesting.
- Use advertising in other communities or viral.
What mistakes are made when raising a group in a VK search?
In order for positions in the search to grow, and not fall, remember that:
- It is impossible to enter foreign words into the title and description, rewrite everything in Russian.
- If the group is closed, open it.
- If you want to increase the number of subscribers, do it manually or through PR, the use of cheat programs leads to a ban. The solution is to wait or contact the technical service.
- If the group is not displayed in the search at all – check the settings, you could turn off this feature.
Conclusion
It is necessary to increase the community in VKontakte search in order to develop the public and attract new users. To do this, monitor the quality of posts, activity, the number of subscribers, the technical characteristics of the public.
Greetings dear friends! Almost every second beginner, already at the stage of creating a group, asks the question: “How to promote a group to the TOP of search In contact with ?».
In fact, it is much easier to do this than, for example, in search engines.
First of all, all factors are known (there are only 2 of them)
Secondly, ways to promote Vkontakte groups are available to everyone
When promoting Vkontakte the main role is played by the audience and the name of the community. Let's take as an example the output for the query Ladies Watch «:
So, the first position is occupied by the group with direct occurrence of the keyword and audience significantly less than that of the group occupying the second position.
Thus, we can conclude that two factors influence the position in the SERP: the audience of the community and the direct occurrence of the key query. You can verify this by looking at the groups occupying 3rd, 4th and 5th positions. They have a direct occurrence of the keyword, but differ in the number of participants.
Although it is much easier to promote one keyword, in some cases you need to specify several keywords. In this case, the question arises:
How to promote such groups and how many participants do you need for the first position?
No one can answer this question because it's a secret, and even I don't know exactly how a group with multiple keywords can move a group with one keyword.
In this case, the audience plays a key role, but the question is, How many members do you need in a community?
According to my calculations, on average, you need an audience 5 times larger than the group that occupies the first position. BUT! There are several nuances here:
The coefficient depends on the number of characters and the number of keywords in the promoted group
So I talked about How are groups in search . And now we will analyze the ways to increase the audience of the VKontakte group.
How to promote a VKontakte group yourself?
Theory, theory, theory … tired? Let's promote the group!
1) Group promotion using mutual piara – This is the most effective way to quickly increase the audience of the VKontakte group for promotion in the top, while not spending a dime.
But as they say: Free cheese is only in a mousetrap -instead of a free increase in the audience, sometimes you have to spend up to 3 hours of precious time per day to increase the audience by 1,0000,2000 people.
Perhaps now it seemed to you that 2000 people in 3 hours are cool, but believe me, using this method, after 2-3 days all desire would fall off, in general, to advance VKontakte. I had enough for a week with a tail
Despite the attractiveness of promotion, this method has 2 big disadvantages: Freeze page and Large time spent .
Okay, I will not about sad. For the first time you can wind a couple of thousand people, and then it is better to use other methods. Today, the following sites are high -quality services that provide the possibility of mutual piat:
1. VKPRKA – the best exchange of exchange and PR!
In contrast to other services, this exchange has good protection from freezing pages and gives people to exchange likes and enters in almost all social networks.
2. Olike – an old solid service. All SMMschiki started with him. What to say?!
More than a million people are registered in the system and it has no equal in speed of completing tasks. 2000 people per hour is not the limit, here you can twist many times more
Well, I will call other services, since I do not use them and according to reviews we can conclude that they are ineffective. Of course, the offers from Olaik and VPIARS are not the highest quality, but the number of those who have come out and banned is much less than in other services.
2) Group promotion using programs – This is an effective way to increase the audience, and, as in the first case, the costs are minimal. I tested a huge number of programs, but I stopped at the free program of the second.
Second is a professional program for promoting in. Wraps almost everything: likes, reposts, polls, entry and much more .
The maximum number of introduces is 300 people/day. This is done in order to prevent community blocking.
3) Spam in the comments – This is a dangerous and expensive way of promotion. Why dangerous? Often they block the page. Why dear? We need several dozen pages.
Despite all this, spam, unlike the previous ways Increases the target audience , since before joining the group, people carefully study it.
Thus, using the methods described above, it is possible to increase the audience of the community to 5,000 people within a few days.
As an example, look at the Vkontakte group
We have released a new book, Social Media Content Marketing: How to get into the head of subscribers and make them fall in love with your brand.
The advantages of SEO promotion of Vkontakte groups include:
- High trust social network. Both Yandex and Google trust Vkontakte, so it’s easier to break into the top for a specific query with their help. Ceteris paribus, the search engine will more readily place the VK page in the search results. In some cases, this helps to advance on high-frequency and highly competitive requests.
- Backlinks. Links from Vkontakte are a plus anyway. They do not transfer any weight, but they help to index new pages on the site, because search robots regularly surf the social network.
- Simplicity. SEO optimization of the Vkontakte group can be done independently – the social network itself took care of all the technical issues. It is enough to fill the community with relevant content, choose the right meta tags and gain active subscribers.
- Non-search traffic to the site. First, a person finds your Vkontakte group, and only then goes to the site. At the same time, Yandex and Google will count the click on the link from the social network, and not from the issue – this is the first plus. The second is to improve the behavioral factors on the site itself, which will also appeal to search engines.
This is how the TOP-3 organic results for the query coffee shop Voronezh look like:
At the same time, it does not replace the SEO optimization of the site and other channels of attraction, simply because you have to play by the rules of the social network. If the user went to the group page from a search for a commercial query, he most likely wants to buy something. But the problem is that you have very little influence on a potential client, because Vkontakte is a social network, not an online store, where everything works for conversion. Yes, in any community you can make a competent design and post cool content, but this is where the tools of influence end.
Nevertheless, the search engine optimization of the Vkontakte group is able to bring customers and will definitely bring it if everything is done correctly. You just don’t need to think that since it’s easier to promote it (not always), then you can forget about other advertising channels.
Who is SEO-optimization of the Vkontakte group suitable for?
A small local business, the same coffee shop from the previous example, or a flower shop. Example – 4th position in the search results for the query flower delivery Voronezh:
This method of promotion is cheaper than the development and support of the site, but it also does not allow to turn around – the VK group cannot be promoted for a large pool of requests, and the social network interface itself is not focused on sales.
How to optimize the Vkontakte group for search engines?
We need to work on four things:
- relevant semantic core;
- internal optimization;
- behavioral factors;
- links.
There are subtleties in each process, so we will analyze everything in detail.
Collection of the semantic nucleus
It is better to give preference to medium -frequency and low -frequency requests. At the same time, their number should be very small, three or four will be enough. This restriction is natural – you have one page and it should be as relevant as possible. If the community is optimized under six key phrases at once, the search engine will not understand what you actually offer users and will low the usefulness of the page. And even Sherlock will not find you in the top.
Internal optimization
It is necessary to fill out everything that can and, if possible, enter the keywords. Enter the keys in:
- The name of the page is an analogue of Title tag. Enter the main request into it, for example, | Yoga school in Kazan.
- Description. There must be a key. Example: “ – this is a yoga school in Kazan. .
- URL – it must be readable and, preferably, with a key phrase. Example: https://vk.com/shkola_yogi.
- Community status is a line called. You can also enter the key in it. Do not use the key from the name, the frequent entry of the same phrases will not help you. Example: Yoga for pregnant women-a free master class 12/23/2016.
- The names of the topics for discussion, if any. The same thing here. If there are discussions in the group, enter the keys to the headlines – this is not difficult. Example: School of Yoga: Reviews.
- The names of albums with photos and videos.
If you do everything right, the page will become relevant in the eyes of search engines. But do not get carried away – the marshmallows in the texts will not help you. Everything should be organic. Conditional example:
The more natural the texts look on the page, the better. Nobody likes communities with the names “Installation of air conditioners in Togliatti” because they are perceived as advertising and garbage. As a result, you will not gain subscribers and cannot increase activity in the community. And this is a minus to behavioral factors.
Even a simple internal SEO-optimization of the VKontakte group can help to break into the TOP Yandex, for example, in the case of narrow topics. If competing sites do not have a high trust enough, the search engine will rank the page on the social network higher, simply because it trusts VKontakte more.
Indexation of the VKontakte group
When the page is ready, tell us about its existence to Yandex and Google. To do this, add a link to the profile in the social network to the main page of the site. At the next crossing, search engines will cross the URL and index the VK page. If you want to do everything faster, use the “Rebelpers of Pages” in the “webmaster”. With Google, everything will be fine and so.
Posts and texts
With the rest of the content, everything is simple: write unique texts and insert different keys of different frequency into them. This applies to the description of the page, and posts, and comments under the photo.Both Yandex and Google index the entire page, not just the description header.
If there are discussions in the group, write the keywords in the topic name – this is both an additional entry and a beacon that attracts the attention of users who come from the search. You can use both commercial and informational queries on the subject, the main thing is that they do not differ too much from the main ones and there are not many of them. Example:
In groups, you can make menus and posts with . If you use it, put the key in the title of the post and make a small annotation with another entry. This is necessary for search engines to find the material – Yandex does not index wiki pages well, and Google loves headings.
All content should be updated regularly. One post every two weeks will not affect the position of the community in the issuance of search engines. If you want to get to the top, post every day or at least a few times a week.
Behavioral factors
The popularity of the group and user behavior does not directly affect the position in the search, but you need them anyway. The more people subscribe to the page, visit it, put likes, repost posts and comment on the news, the better. You need an active audience that participates in the life of the group, because discussions and posts rank well in Google search. Plus, a large number of subscribers increases the trust of the users themselves. Do not be tempted by cheats – there must be real people in the group, otherwise the social network itself will simply ban you or you will at least get a bunch of dead profiles.
The higher the proportion of active participants, the better.
Your task is to attract people to discussions, because other factors are taken into account only in the search for the social network itself. Both Yandex and Google do not care about the number of subscribers, reposts and everything else.
Links
Link promotion of the Vkontakte group is no different from the promotion of a regular site. If a community is referenced by a good topic area, that's good. If the garbage directory is bad.
Tips for SEO-optimization of the Vkontakte group and not only
Don't wind up
We have already talked about this, but we repeat: you do not need to cheat subscribers and likes. We explain why:
- Vkontakte cleans bots and bans pages. If the social network looks at the community with an all-seeing eye and detects cheating, then you will at least lose fake subscribers. As a maximum, the group will simply be banned and sent to stand in a corner – to think about their behavior. Plus, you can run into dogs – bots with profiles deleted after joining the group.
- Decreased engagement. The logic is simple: if there are many members in the community, then there should be a lot of likes with reposts. But if most of the subscribers are bots, then the activity in the group will not change in any way. It turns out that the money was not spent very efficiently. It would be much easier to invest in normal advertising.
Cross posting
The exchange of posts does not directly affect the issuance, but new visitors can improve the behavioral factors in the group and on the site. Negotiate with partners and exchange posts in each other's communities. The main thing is that the target audience and average daily activity approximately coincide in groups. So new people who are potentially interested in your product will be able to learn about you.
Results
It is possible to do SEO promotion of the Vkontakte group, and in some cases it is necessary. With the right approach, it will bring customers and traffic to the main site. At the same time, no special knowledge is required – you just have to fill the group with good content and enter the keywords correctly. The latter, ideally, should be everywhere at all: in every title, description and post. But at the same time, content must be made for people, and not for search robots, otherwise there will be no point in running a community. A balance is needed here. Finally, try to get backlinks to the community page – they, as in the case of a regular site, help to get to the top. Finally, combine SEO and classic SMM. So the effect will be most noticeable.
A very common question is why looking for VK group with a large number of participants below others few?
For this Let's figure out how VK search works , what determines the place in the issuance?
Like any search engine, VK strives to give the seeker the most relevant (useful) material – so that the person finds what he was looking for.
The assessment of the weight of the group is done by the search robot (a program that climbs all pages, collects and analyzes information)
By what criteria does the VK robot evaluate the quality of the group, i.e. what determines the height of the VK group in the search?
The height of the group in the VK search is affected by:
1. Activity.
If there are 10,000 members in a group, but they do not enter at all, then it is logical that they are not interested in the content of the group.
But if there are only 500 people in the group who come in every day, put likes, repost, then the group has interesting, exciting content (content).
As a result, a group of 500 members will be in the TOP of the search, while an inactive 10,000 will be in the top. (not in the top)
An important point – for statistics, only unique visitors matter, i.e. different people.
A person enters your group every hour and does something – 24 visits per day are obtained – but there is only one unique user.
Those. if you (and a dozen of your fake accounts) are daily active in the group (trying to create the appearance of activity), then only 10 uniques per day will be sparingly reflected in the stat – which is almost an empty place for a search engine. And, of course, no one will see you in the search.
Go to the statistics of your group and see its activity by the number of unique visitors.
How to view group status.
2. The frequency of updating the material.
As often happens – you are looking for some information in a search engine, you open some site, and there the info from the shaggy years is not relevant (although it matches the request)
In order to eradicate such issuance, The robot analyzes the frequency of information update in the group . Ideally, new information should appear every day. The more often – the better.
What does new infa mean ? – These are not necessarily new articles, it will be quite enough if comments will appear every day under your old articles (posts). In general, new entries should appear on the community wall every day.
Morality – So that the VK group is in the top of the search – it should have high activity.
This rule applies to all search engines, including Yandex and Google – In the search results of which groups of social networks are also ranked, only there they also compete with other sites.
Important! Try to use keywords in the headings of articles, i.e. The words by which a person will make a search.
Example.
Suppose your community is called Friends search group in VK.
Then keywords will be: group, search, friends, vk.
So they need to shove them in the names of articles, for example:
"Search for friends on groups of VK or Friends in Search . – Words can be inclined.
The VK robot takes into account the number of keywords and can increase the position of your community in issuing a search.
